Sweden has always been famous for its quality products. IKEA – a direct proof of that. Successful marketing can make excellent profits. Especially for you a marketing master class from successfully developing in the world of IKEA:
The first feature of IKEA is a well-designed pricing policy. First, the price enters into the creation of a new product, and only then the design. And this is a law that clearly works. We know the price of a watch or furniture even before the project is created.
Second rule: don’t forget your roots. “We’re Swedish!!”- reminds IKEA. A lot is tied to this: in retail outlets there is Swedish literature, and the coolest discounts are offered on the day of the next national holiday. Continue reading