McDonald’s restaurant, offering fast food service ,is located around the world. In practice, one person can not build their own restaurant McDonald’s, but the company is constantly looking for places for new restaurants. The entrepreneur can only use the franchise and become an operator of McDonald’s restaurant in the fast food market.
FOR WHOM IS THIS FRANCHISE?
According to the policy of McDonald’s, the franchise is available only to individuals, already operating fully working restaurants network, and not to new facilities. Because the launch of new facilities is engaged in the company itself McDonald’s or already operating in the franchise system experienced franchisees (this is the one who acquires from the franchisor the right to use the brand). Continue reading
The main feature of McDonalds is fast food. The concept of “fast” can be clearly seen in the atmosphere, specially created in the room. Marketing McDonald’s allows you to maintain a constant activity of customer flow through the restaurant, which is directly related to large sales of food. Marketers of fast food restaurants are well aware of how to increase the speed of sales and turnover.
10 McDonald’s marketing rules to create fast sales:
Room and atmosphere: small space filled with people, queues, minimum free space. This is not a place to sit for hours with friends. Continue reading