THE THORNY PATH TO SUCCESS NESTLÉ IS THE LARGEST COMPANY PRODUCING FOOD
Nestlé is the largest Swiss company in the world. Specialty – food products. The beginning of activity dates back to 60 years of the 19th century. At the present stage of existence, this giant has about 7 billion dollars of net profit annually. Moreover, food products that are produced under the brand are quite diverse, but all have one thing in common – quality, proven more than a century of consumption. Of course, there are new products, but the company values its reputation, so it does not give a slack in anything.
Some of its brands began to exist as separate brands. For example, coffee Nescafe or mineral water Perrier who at least once did not buy their kids drink Nesquik or chocolate kit kat. The company is also engaged in the manufacture of ice cream and hundreds of other products. Speaking about the breadth of the range, it should be said about our smaller brothers. Nestlé produces high quality animal feed.
THE FLIP SIDE TO THE SUCCESS STORY OF NESTLE
Actively developed a separate niche – food for kids. This is quite a serious production, because for children, especially up to a year, food and dry mixes should be made only from the most hypoallergenic raw materials, vegetables and fruits. Parents would never buy nestlé, if they were not sure that these products will not bring harm to their children, but only benefit. But not everything is so cloudless. Where there is a lot of money, there can not do without big scandals.
One of several scandals – “chocolate collusion in Canada.” Became public the fact that specially authorized for this purpose, the employees of Nestle conducted a number of negotiations and strongly urged other companies-manufacturers of chocolate ultimatums, naming specific prices on chocolate in Canada. Of course, after such a nestlé as a fine had to pay a serious amount of $ 9 million.
Dry mixes for children gave a negative that in connection with active advertising, many mothers specifically deprived their babies of breastfeeding.
Nestle is even Ethiopia. When the company demanded from this state the immediate return of money, the people revolted, because the country was shaking the already poor population, taking the last penny.
The most terrible scandal was associated with the discovery of melamine in Nestle mixtures, which killed a lot of children.
There were more scandals with bottled water Nestlé Pure Life, with the dough for baking biscuits, which was found Escherichia coli, the scandal with the child slaves who harvest beans for chocolate Nestle in Cote-d-Ivoire, and with canned meat, where there was horse DNA. But the company continues to work and receives huge profits.