HOW TO OPEN A SHOP OF SPICES AND SEASONINGS FROM AROUND THE WORLD FOR BUSINESS
Micronesia shops prove that you can compete with the big retail chains specializing in one type of products, but while maintaining the maximum diversity. This can’t afford not a single supermarket or italiska network.
For example, different types of small spices, as well as a mixture of their own authorship have become what attracts customers to a small shop located not far from supermarkets of food products.
HOW TO OPEN A BUSINESS SELLING SPICES WITH MINIMUM INVESTMENT?
It all started 5 years ago, when a colleague presented his idea for business. Then it grew into a spice trade from all over the world. It was a spark that ignited a thriving business, arising in the retail and service “Spice of the world”.
Today we trade not only in the store, but also through the Internet and even from door to door of a private house and in different markets in our own and outside our region. You can buy spices and seasonings from all over the world:
Spices – a very convenient product for sale via the Internet from the point of view of the seller. Weight – small, price – decent. But such a product is not always convenient for the buyer, who often has to pay more for the delivery than the cost of the spices themselves. In addition, the online stores are quite high competition.
Therefore, we put the main emphasis on mobile direct marketing – “door-to-door sales” on a commercial vehicle with a store logo and outdoor advertising. The most important thing here is to think over the logistics routes. Also with the car you can sell right near the markets or in other places of large crowds of people. Mobility today gives significant advantages in small business!
We sell the most exotic spices, besides we create the author’s marinades (for meat, for fish, for groceries, etc.) originally mixing different spices harmoniously combining different notes of flavoring aromas.
AN EXAMPLE OF A SHOP SELLING SPICES AND HERBS FROM AROUND THE WORLD
At the stand of the store you can find agricultural fairs and regional events.
Among the spices of the world, in addition to teas, we find exotic sounding green coffee, La Pacho, or Xylitol, Goji berry or Indian Garmasala … New flavors and herbs attract consumers who are looking forward to asking about them. Cassettes used for the production of sausages, sausages and pates are popular among home producers of meat products. Customers most appreciate the mixture created in our store “Spice of the world”. We can confirm this because we tried our own marinade. Its distinguishing feature is that it did not contain salt. Over time, we have found a trend of customer preferences for seasonings and marinades, with a low salt content. Our customers often pay attention to this.
When selling spice, it was necessary to obtain any consents from SanEpid. The basis for business reliability is the right approach to the client. The shop and the car used to transport the goods should not only be aesthetic and exciting, but above all high standards of sanitary conditions. In this car there is a book for cleaning, containing data on the number of times of cleaning per week and recorded data in the application of sanitary procedures. Everything is regularly monitored by sanitary services – this not only protects against fines, but also significantly affects the image of the business.
COMPETITIVE STRATEGY AND PROMOTION OF THE SPICE SHOP AS A BUSINESS
Home delivery of spices.
One of the basics of the spice trade was advertising. From the very beginning of the launch of the business idea, it was decided to make business cards, flyers and outdoor advertising on their machine used for door-to-door sales.
The store has a lot of diplomas, certificates, diplomas with gratitude or awards from those who document the laurels won at the competitions. Undoubtedly, the popularity of these successes, of course, is an essential advertising aspect. The spice of the world store itself is a business card, not the main source of income for business. The main profit is brought by direct sales from the mobile store on wheels – cars.
We can safely say that the store is one of the attractions in the city area. The interior is aesthetic. There is no shortage of exhibited assortment and sold goods. However, it should be recognized that the beautiful bags, transparent bags and handbags – a very grateful packaging material for the display of spices in the shop window.
Its success – we also owe the current fashion for cooking, the desire to explore new tastes and trends in health. Herbs and spices are natural products, so they fit perfectly into the fashion trends of modern cooking. We also spend a lot of time training consumers – providing recipes on the Internet, in blogs and television programs, on the radio, trying to convey what you need to collect for marinades and how to get the best taste of the prepared dish. It also brings its essential effects.
The market also stimulates news and interest in foreign cuisines. This year alone we will present 40 new products. In this area of business, even weak economic sentiment is not frightening. When the economy is worse, our customers often stay home and cook home-cooked food, so they need more spices to make it tastier, healthier and last longer.
Today, healthy lifestyles and nutrition are the dominant trends. Consumers eat more carefully and become more and more aware: they read packaging and product compositions. Vegetarian and gluten-free food are becoming increasingly important for both consumers and food producers. Spices can significantly diversify the taste of vegetarian dishes.
Manufacturers of meat products actively use spices not only to improve the taste, but also to color the appearance of sausages, improve their flavor. This significantly affects the overall impression of customers about the product at the stage of selection.
We are very pleased with this strategic step to increase our savings – to open a spice shop. From the very beginning of the opening, the dynamics of sales growth demonstrated long-term potential, especially for our growth.
WHAT DIFFICULTIES CAN OCCUR WHEN OPENING A SPICE SHOP.
What is the most difficult thing in carrying out such activities?
The first is to get reliable and access to regular customers.
It is also very often difficult to know information about spices and suppliers. Today, this craft of the Internet is still not enough!
Our success is the result of our experience, training courses, available sources for immersion in knowledge during focused industry training.
Also own experience of trial and error in experiments with marinades of own production.
Risks of unfair competition. Often, they were victims of an unrecognized level of competition in other regions. Even beat case of fakes of our company marinades from competitors who are engaged in this kind of activity. Unfortunately, sometimes we are victims of unfair competition. Once we even noticed that one of our former employees, who founded a similar company, falsified our mix.
In this type of high margin business, you can earn decent money if you give it all the working and free time. Little time is left for family and friends.
MARKETING ANALYSIS OF THE MARKET FOR THE DISTRIBUTION OF SPICES
Many companies are engaged in the sale of spices. All of them can be divided into 2 categories:
Wholesalers – their main customers are manufacturers of food products.
Retailers – cover all customers, less dependent on permanent, but can not afford to sell in large volumes of short terms. Just have to keep the price to cover the costs of constant search for new customers.
SEASONALITY OF BUSINESS BY SELLING SPICES
Season kebabs – profit spices.
In the whole spice industry can be divided into 2 seasons:
Home preservation period.
Period grills and barbecue picnics.
And 2 large, but short – time jump in sales activity in the year:
New year holidays.
For example, the high activity of sales of spices begins a month before the celebration of the New year or Easter. The level of sales increases many times: up to 200%-300%! Each season prefers its own group of spices.
Selling spices is an ancient craft that has always been profitable. The spice market is growing steadily. These trends are very positive as consumers increasingly expect products with high, proven quality. In addition, the entire herb and spice sector will benefit from health trends because these are natural products and consumers who are looking for a healthy alternative to high-tech products are likely to go to our shelves and find a suitable offer here. It should be remembered that even in natural products it is important how the product was grown, stored or transported. Therefore, it is important that product quality is monitored at every stage.