HOW TO START A BUSINESS IN A RESIDENTIAL AREA AND IT IS BETTER SOLD THERE
The term “sleeping area” appeared in big cities and megacities. These are residential city blocks, where people go to work every morning in the business center, and in the evening come back to relax and spend the night. Most often, it is a quiet place with little business activity. Therefore, creating your business in a residential area, you need to carefully consider important issues:
What is best to sell to the locals?
Categories of essential goods for buyers?
What services do they most often need?
Pay attention to the important features and benefits of stores located in these territorial conditions.
FEATURES SLEEPING AREA FOR DOING BUSINESS.
Shop in a residential area. Once you have the opportunity to do business, you should develop a strategy in which you should take into account that the store of the sleeping area will often run on the way to work or on the way back. It is necessary to start from the needs of customers, it makes sense to put yourself in their place. Hardly anyone on the way home will go to the clothing store. For these purposes, family people go to the shopping center and make several purchases at once, enjoying shopping in expensive hypermarkets. Business in a residential area should sell only the most relevant products: products, bottled water, household items, public catering services, repair of clothing, shoes. Food is always consumed quickly, and many people living in big cities do not have time to prepare Breakfast, lunch and dinner. You can offer them Breakfast, sandwiches that you can eat on the go. You will come to dinner or sit in a friendly company after a working day. A walk in the evening through the sleeping area is a daily need of the local residents of the apartments. Suitable cafe or bistro, bar or cafeteria… Convenient location near the road, competent pricing – and the first profit in your pocket. And regular customers do not have to look for long. With weak competition, they will come to your business.
A suitable business for a residential area is a grocery point. Will go for groceries to prepare dinner after work, a quick stop for bread or cigarettes. You will also receive profit from morning buyers if you organize the sale of ready-made sandwiches. After all, going to work in a hurry, not everyone has time to have Breakfast.
THE SLEEPING AREA IS CONSTANTLY IN NEED OF CATEGORY GOODS AND SUPPLIES.
Services for residents of the residential area. Shop household supplies and consumables. Sale of household chemicals, household goods, consumables (fasteners, light bulbs, toilet paper, CDS, etc.) can also bring considerable profit. The sleeping area is good to develop a base of regular customers, which is an excellent advantage in this business. If the area of the retail space allows, you can think about a small Department store. Food and household supplies in one place – it is quite a promising option for a sleeping area.
You can also create a point for Shoe repair, there to put a copier, offering residents printing and Photocopying services. Along the way, you can sell SIM cards and recharge mobile operators, stationery, batteries. These points are also called “1000 little things”, they are very popular among residents. The profit from this business is not too high, so the owners increase profitability by creating several “kiosks” in different areas.
Starting a business in residential areas, you need to prepare for low profits, especially at first. Recently, a significant competition to the shops were large chain supermarkets. But if the right to processinterface their potential customers in a certain place retail outlet and conduct periodic attractive promotions can turn out their own base of regular customers.