MARKETING MASTER CLASS FROM IKEA
Sweden has always been famous for its quality products. IKEA – a direct proof of that. Successful marketing can make excellent profits. Especially for you a marketing master class from successfully developing in the world of IKEA:
The first feature of IKEA is a well-designed pricing policy. First, the price enters into the creation of a new product, and only then the design. And this is a law that clearly works. We know the price of a watch or furniture even before the project is created.
Second rule: don’t forget your roots. “We’re Swedish!!”- reminds IKEA. A lot is tied to this: in retail outlets there is Swedish literature, and the coolest discounts are offered on the day of the next national holiday. Attract and touch at the same time, of course, and posters, and other printed materials in the native language of the company. And if you’ve never been to Sweden, do not despair, you can enjoy Scandinavian cuisine in any cafe IKEA. The national idea attracts the client. Everyone is interested to delve into the space of another nation, in addition, if it is so unobtrusively offered.
The third point: the environmental direction of the company. And this is not even a direction, but a cut. This includes a strong regulatory framework with all the necessary certificates certifying that the company is doing everything to maintain the environment on the planet. Accordingly, the use of natural ingredients, eco-friendly packaging. Also mandatory actions with points of reception of used garbage (batteries, paper, etc.). This is an undeniable plus to the company’s management.
Fourth feature: customer unloading. In the range you will not find intricate names, everything is simple, without subtext.
Fifth: respect for motherhood. Creating comfort for mothers with infants, where in a special room you can change the baby’s diaper or feed, mothers with small children, namely – the availability of children’s rooms for them. This is a very thoughtful step, because how can you make purchases in a quiet environment, if the child is crying, and the mother needs to urgently decide how to help him, and there are no suitable conditions? To do this, and pay a patch to the marketing Department at IKEA.
Sixth: high quality standards. Those who enter into a contract with such a company must meet its level. After all, at stake is the reputation created for decades. Everything plays a role here. Even small things.
Seventh: the markets of this company have a fixed price for the goods. This is often due to savings on rent. You will not see an IKEA store in the city center, but only in the suburbs.
All these simple ideas have allowed the global network IKEA to win the international commodity market. Please note that these rules are quite applicable for regular stores.