MARKETING SECRETS OF SUCCESS OF APPLE STORE
Many have long puzzled over how to make your business profitable. And especially when it comes to trade. Well, just ask the owners of Apple Store. For example, such a shop gives 4 thousand dollars of net profit per square meter. But its competitors such as: BestBuy network brings about 960 dollars per square meter, and the Tiffany network Of one store a little more than 1000 dollars. As possible.
There is nothing special about these Apple stores. All the same, the goods are not particularly different. Let’s go back to the history of this network. The secret is, because the very first store of their network for 5 years has produced 1 billion dollars! For what is considered an absolute record among retail stores. How come? Network Apple Store so well developed due to proper marketing.
THE SECRETS OF SUCCESSFUL SALES IN THE APPLE STORE
Now available Apple Store to 300 stores around the world. All of them are successful thanks to simple marketing secrets:
So, the first condition is that you accept the cost. The owners of these shops open only at the most prestigious points of the crowded cities in the world. These shops are not for villages.
The second condition is the extreme simplicity in the design of commercial premises. Use only natural materials. Like wood, glass and steel-stainless steel. Everything is simple and tasteful.
Third: the absence of sellers and cashiers in these stores. Instead, people work as assistants, consultants, managers. Very often, the company’s management refers to creative agents.
As for the location of retail outlets, everything works for the customer. Maximum convenience of accommodation to transport hubs. The company’s rule States that the buyer should not spend more than 20 minutes on the way to the store. This is wrong and irrational. Who wants to go to a store that’s in the middle of nowhere? Most likely, in this case, the choice of the buyer will fall on a more approximate version of the outlet.
Condition five: again – all for the buyer. At the Apple Store customers can freely examine the products with all the senses: read the book, feel other products, browse the web, check email, etc..
6Условие sixth: you can teach how to use all devices absolutely free. To do this in the shops allotted a lot of space. After all, it is more important to interest the client, and then he will definitely make a purchase, having tested the product on himself before making a decision. This is called “the area of help and ideas”. For this and need qualified consultants.
These simple rules allow Apple stores to make the most of their retail space.